Tiger Woods and the press: An assessment of the golfer’s crisis response by legendary PR man Robert Dilenschneider

Tiger WoodsTiger Woods, image via Wikipedia

By BOB ANDELMAN

No matter what form the media takes—print, broadcast, online or even telepathy—there will always be corporations, organizations and individuals that need to get the word out about their product, service or mission.

In that regard, public relations practitioners are like plumbers: they’ll always have work maintaining a flow and, in an emergency, unclogging a pipe.

Hmmm. That analogy worked a lot better in rehearsal.

Anyway, my guest today is Robert Dilenschneider, founder and chairman of the New York City-based Dilenschneider Group and former president and CEO of one of the world’s best known and most successful public relations agencies, Hill and Knowlton.

He is also the author of a new book, The AMA Handbook of Public Relations. AMA, in this case, stands for the American Management Association, by the way.

The Dilenschneider Group website

Hear it now!ROBERT DILENSCHNEIDER AUDIO EXCERPT: “(Joslyn James) and the other fourteen see this as a platform for themselves and to move ahead. But Gennifer Flowers saw that, Monica Lewinski saw that. Others of the same character saw that. John Edwards’ wife has seen that… I wish we would all say to ourselves this guy (Tiger) should be much more repentant and we should all learn lessons.” 

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You can LISTEN to this interview with ROBERT DILENSCHNEIDER, author of THE AMA HANDBOOK OF PUBLIC RELATIONS, by clicking the audio player above!

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About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 16 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).