Tiger Woods and the press: An assessment of the golfer’s crisis response by legendary PR man Robert Dilenschneider

Tiger WoodsTiger Woods, image via Wikipedia


No matter what form the media takes—print, broadcast, online or even telepathy—there will always be corporations, organizations and individuals that need to get the word out about their product, service or mission.

In that regard, public relations practitioners are like plumbers: they’ll always have work maintaining a flow and, in an emergency, unclogging a pipe.

Hmmm. That analogy worked a lot better in rehearsal.

Anyway, my guest today is Robert Dilenschneider, founder and chairman of the New York City-based Dilenschneider Group and former president and CEO of one of the world’s best known and most successful public relations agencies, Hill and Knowlton.

He is also the author of a new book, The AMA Handbook of Public Relations. AMA, in this case, stands for the American Management Association, by the way.

The Dilenschneider Group website

Hear it now!ROBERT DILENSCHNEIDER podcast excerpt: “(Joslyn James) and the other fourteen see this as a platform for themselves and to move ahead. But Gennifer Flowers saw that, Monica Lewinski saw that. Others of the same character saw that. John Edwards’ wife has seen that… I wish we would all say to ourselves this guy (Tiger) should be much more repentant and we should all learn lessons.” 

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You can LISTEN to this interview with ROBERT DILENSCHNEIDER, author of THE AMA HANDBOOK OF PUBLIC RELATIONS, by clicking the audio player above!

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