Dean Shepherd turns business From Lemons to Lemonade! (2009 Podcast Interview)

From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes by Dean A. Shepherd

Order ‘From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes’ by Dean A. Shepherd, available from Amazon.com by clicking on the book cover above!

[amazon_link id=”0131362739″ target=”_blank” container=”” container_class=”” ][/amazon_link]Failure is epidemic in America these days, some of it earned, much of it dropped in the laps of hard-working entrepreneurs who did nothing wrong but have still seen their life work vanish in recent months.

But when Dean Shepherd, the Randall L. Tobias Chair in Entrepreneurial Leadership at Indiana University’s Kelley School of Business, sees failure, he smells opportunity.

He’s the author of a new book called From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes. For my part, I’m hoping this interview is more lemonade than lemons.

We’ll see.

Dean A. Shepherd Order From Lemons to Lemonade from Amazon.com

You can LISTEN to this interview with FROM LEMONS TO LEMONADE author DEAN SHEPHERD by clicking the audio player above!

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About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 16 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).