Today’s Guest: Brian Solis and Deirdre Breakenridge, co-authors, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
I have a lot of respect for the practitioners of public relations services. Publicists are responsible for many of the interviews you hear on Mr. Media; they’re either pitching their clients to me or I go to them seeking their clients.
And in this show’s third year, I feel like every day I’m either getting schooled in PR 2.0—the web iteration of public relations—or getting spanked by it.
So I’m feeding a personal curiosity by inviting today’s guests, Brian Solis and Deirdre Breakenridge.
BRIAN SOLIS podcast excerpt: “When PR people write press releases today, they’re writing it for the CEO and the product team, not the people who need to read it. It’s a totally backwards phenomenon.”
Together, they are the co-authors of a new book, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.
Separately, Solis is the principle behind FutureWorks, a PR and New Media agency in Silicon Valley. And Breakenridge is president of PFS Marketwyse, a New Jersey-based marketing communications agency.