334 Solis, Breakenridge put public back in public relations! PODCAST INTERVIEW

Today’s Guest: Brian Solis and Deirdre Breakenridge, co-authors, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Order Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by clicking the book cover above!

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Order The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by clicking the book cover above!

I have a lot of respect for the practitioners of public relations services. Publicists are responsible for many of the interviews you hear on Mr. Media; they’re either pitching their clients to me or I go to them seeking their clients.

And in this show’s third year, I feel like every day I’m either getting schooled in PR 2.0—the web iteration of public relations—or getting spanked by it.

So I’m feeding a personal curiosity by inviting today’s guests, Brian Solis and Deirdre Breakenridge.

BRIAN SOLIS audio excerpt: “When PR people write press releases today, they’re writing it for the CEO and the product team, not the people who need to read it. It’s a totally backwards phenomenon.”

Together, they are the co-authors of a new book, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.

Separately, Solis is the principle behind FutureWorks, a PR and New Media agency in Silicon Valley. And Breakenridge is president of PFS Marketwyse, a New Jersey-based marketing communications agency.

Brian Solis WebsitePosterousTwitterFacebookLinkedInOrder The End of Business As Usual

Deirdre Breakenridge WebsiteTwitterFacebookLinkedInOrder Putting the Public Back in Public Relations


Mean Business: How I Save Bad Companies and Make Good Companies Great, Albert J. Dunlap, Chainsaw, Mr. Media Interviews

Mean Business: How I Save Bad Companies and Make Good Companies Great by Albert J. Dunlap with Bob Andelman. Order your copy now by clicking on the book cover above!


 

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About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 16 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).