1245 Cleveland Wheeler: Get up with the Q105 Morning Zoo! VIDEO INTERVIEW

Today’s Guest: Cleveland Wheeler, legendary radio DJ, WAPE Jacksonville, Q105 Tampa, SiriusXM

 

Watch this exclusive Mr. Media interview with Cleveland Wheeler by clicking on the video player above! 

Tampa Bay's Q105 Radio, logo, Q Morning Zoo, Cleveland Wheeler, Scott Shannon, Mr. Media InterviewsMr. Media is recorded live before a studio audience full of grown-ass men and women who remember the thrill of turning on the radio in the morning and never knowing what craziness was about to unfold… in the NEW new media capital of the world… St. Petersburg, Florida!

One of my first real magazine assignments after graduating college was writing a story for Tampa Bay Monthly about the unique chemistry between Q105 morning radio personalities Cleveland Wheeler and Scott Shannon.

CLEVELAND WHEELER podcast excerpt: “Scott Shannon just had a way of connecting with people… He went out of his way to be natural and street level with people and to speak on their terms. He had a knack for communicating with people.”

Something magical happened in 1981 when these veterans of the American airwaves came together to do a morning show at WRBQ – Q105 – in Tampa. The Q Morning Zoo was unlike anything to ever hit once sleepy Tampa Bay – or anywhere else at the time. The hosts were quick-witted, opinionated and cash machines for the owners of the radio station.

Cleveland Wheeler, Scott Shannon and the original Q Morning Zoo at WRBQ 105 FM, Tampa Bay, circa 1981

Cleveland Wheeler, Scott Shannon and the original Q Morning Zoo at WRBQ 105 FM, Tampa Bay, circa 1982

CLEVELAND WHEELER podcast excerpt: “Scott and I didn’t get together and say, ‘We’re going to pick on politicians. We don’t have the resources to dig on people through PI work… Scott was smart. He said, ‘All the great stuff, all the best stories are hidden in the Saturday newspaper. Get the Saturday morning newspaper and a story can look so insignificant, so innocent, but that’s where the big stories are hidden. They don’t have all the dirt yet… People would say, ‘How did you know about all this stuff?’ And instead of attributing it to the Tampa Tribune, they were attributing it to us!”

The Q Zoo – Wheeler and Shannon, plus the news department of Pat Brooks and Roger Shulman – were an absolute phenomenon in the early 1980s. Mondays through Fridays, they were the watercooler talk of every office and construction site in the marketplace, outdistancing all the competition.

Key interview moments:

• 9:30 Cleveland Wheeler discusses why his Q Morning Zoo radio partner, Scott Shannon, has been so successful in his radio career;

• 11:30 Wheeler and Shannon locked themselves in a hotel room for two days as the morning show took flight and decided to do the unthinkable: pursue radio listeners from ages 8 to 80, which would be unheard of in today’s fragmented radio market;

• 46:50 Wheeler reveals the secret of where he and Shannon found their best political insights.

Cleveland Wheeler FacebookYouTubeLinkedIn • Radio Years • Tedd Webb • Wikipedia

Cleveland Wheeler and Friends, 1983, WRBQ Q105, Tampa radio, photo by Bob Andelman, Mr. Media Interviews

Cleveland Wheeler and Friends, 1983, WRBQ Q105 (Photo by Bob Andelman)


 

 

 

 

Kicking Through the Ashes by Ritch Shydner, Mr. Media Interviews

Kicking Through the Ashes: My Life As A Stand-up in the 1980s Comedy Boom by Ritch Shydner. Order your copy today by clicking on the book cover above!

 

The Party AuthorityThe Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!

About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 15 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).