Mr. Media is recorded live before a studio audience of professional athletes who always fell one step short of a Gatorade shower until they read Ken Baum’s new book… in the NEW new media capital of the world… St. Petersburg, Florida!
If Ken Baum ever offers you some ideas on how to improve your game or your business strategy, I suggest you take them to heart immediately.
Unlike most guests on this show who I’m often meeting for the first time, I’ve worked with Ken Baum, author of Mind Over Business, for much of the past two years as his co-author. So I can tell you first-hand that he has the experience and the savvy to help you, whether in sports, business or life itself.
In this book – the subtitle of which is “How to Unleash Your Business and Sales Success by Rewiring the Mind/Body Connection” – Ken takes his years of experience working with everyone from Olympic medalists and NCAA champions to Fortune 500 companies and small businesses and gives them an Everyman spin.
KEN BAUM podcast excerpt: “Can you imagine Oprah Winfrey back in high school? Saying, ‘Some day I’m going to be a media queen? They would have laughed her out of school. Or that someday she would own her own network?’ Sometimes what we really want starts with a simple break. The rest comes after that. You need to know what you want; you need the confidence and conviction to make it happen. Think big–but start small.”
What I liked about working with Ken is that he doesn’t over-promise. He lays out a series of steps, tweaks and adjustments that can make large or small improvements to your career and life. How far you take them is entirely up to you.
Working with Ken, I got to interview Olympic athletes such as skater Sasha Cohen and bobsled world champion Steve Mesler. Hearing their stories first hand convinced me that Ken has an approach that can work for a lot of people.
I hope that comes across in the book.
When he’s not on the road giving motivational and performance presentations, you can find Ken working with future champions in his Orange County, California gym, BioDynamax Training Center.