The truth about creating brands people love with Till & Heckler! INTERVIEW

The Truth About Creating Brands People Love by Brian Till and Donna Heckler

Order ‘The Truth About Creating Brands People Love” by Brian Till and Donna Heckler from Amazon.com by clicking the book cover above!

[amazon_link id=”0137128169″ target=”_blank” container=”” container_class=”” ][/amazon_link]If ever there was an era that put demands on marketing, this is it.

Differentiating your brand from your competitor’s is so important at a time when jobs and stock prices are vanishing overnight. If you’re selling a product or service, you want the best possible minds at work on the task of survivor first, growth second. And when it comes to your category, you want to be first in the minds of many.

As luck would have it, I have two of the best available marketing minds on the show today. For the next 30 or 40 minutes, Brian Till and Donna Heckler, co-authors of the new book, The Truth About Creating Brands People Love, are here to talk about what it takes to succeed in today’s whipsaw marketplace.

Brian is the Steber Professor and department chair for marketing at Saint Louis University. Donna is the brand strategy lead for Monsanto.

Brian Till FacebookLinkedInOrder The Truth About Creating Brands People Love from Amazon.com

Donna Heckler WebsiteTwitterLinkedIn




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About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 15 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).