Today’s Guest: Paul Herzberg, president, CEO, Cinetel Films
Shockwave. Fire Serpent. Komodo vs. King Cobra. Hallowed Ground. Secret Lives of Second Wives. Loch Ness Terror.
It doesn’t matter whether you’ve seen or even heard of these real movie titles, because they’re providing a profitable existence for Paul Hertzberg, president and CEO of CineTel Films.
Movie fans focused on the weekly Top 10 movies and their box office take are missing an entire dimension of the film business. That’s where independents such as CineTel operate, cranking out movies largely on the fringes but with enough familiar elements as to tempt the casual movie renter.
Today we’re going to find out from Hertzberg how his corner of the business operates and thrives.