1331 Let the Story Do the Work selling your wares! VIDEO INTERVIEW

Today’s Guest: Esther K. Choy, author, Let the Story Do the Work: The Art of Storytelling for Business Success, founder, Leadership Story Lab

 

 

Watch this exclusive Mr. Media interview with Esther Choy by clicking on the video player above! 

Mr. Media is recorded live before a studio audience full of entrepreneurs who can add all kind of details to their origin story and it still won’t convince you to buy what they’re selling … in the NEW new media capital of the world… St. Petersburg, Florida!

Let the Story Do the Work: The Art of Storytelling for Business Success by Esther K. Choy (Amacom), Mr. Media Books

Let the Story Do the Work: The Art of Storytelling for Business Success by Esther K. Choy (Amacom). Order your copy today by clicking on the book cover above!

About a year ago, I heard a talk by Lea Thau, the Peabody Award winning producer and creator of “The Moth Radio Hour.” She offered her entrepreneurial audience tips on how to make their business pitches more into enticing tales and less about asking directly for cash.

“The fundamental principles that govern a good story,” she said, “whether you’re in a boardroom, pitching something, giving a toast at a wedding, or telling a story on ‘The Moth’ stage, are the same.”

ESTHER CHOY podcast excerpt: “We are afraid to share our stories, when our story is the very thing other people crave.”

I was reminded of her insight while reading a compelling new book by Esther K. Choy titled Let the Story Do the Work: The Art of Storytelling for Business Success.

In her own way, Choy independently applied the kind of storytelling suggestions I found so useful in Thau’s presentation and put them in an easy-to-access book form for business leaders. She breaks it all down, step-by-step, and even diagrams her methods.

If you make any kind of presentations at work, I think you can learn something from Choy and her book.

Esther K. Choy Leadership Story Lab WebsiteFacebookTwitterInstagramYouTubeLinkedInGoodreads


Mean Business: How I Save Bad Companies and Make Good Companies Great, Albert J. Dunlap, Chainsaw, Mr. Media Interviews

Mean Business: How I Save Bad Companies and Make Good Companies Great by Albert J. Dunlap with Bob Andelman. Order your copy now by clicking on the book cover above!

The Party AuthorityThe Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!

Advertisements

About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 16 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman’s Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).