Today’s Guest: Lisa Roth, co-creator, creative director, Rockabye Baby Music
Watch this exclusive Mr. Media interview with Lisa Roth by clicking on the video player above!
Mr. Media is recorded live before a studio audience full of five-year-old musicians whose parents think they might be starting a little too late in the biz to ever be successful… in the NEW new media capital of the world… St. Petersburg, Florida!
The first rock ‘n’ roll my infant son heard almost 20 years ago was AC/DC’s “Highway to Hell.”
It was the first time we were alone in the minivan – Charlie was maybe a week old – and I was dying to hear some familiar tunes. I also wanted my kid to get acclimated to my taste in music.
I remember wishing there were songs that I could listen to over and over again with him that wouldn’t make me unconscious.
Today’s parents have that opportunity.
LISA ROTH podcast excerpt: “We do it with great care, great pride, from the sound of the recording to the artwork. It’s something the original artists can be proud of. We’re not making fun; we’re huge fans.”
Lisa Roth’s company, Rockabye Baby, takes hits we all know and loves and painstakingly adapts them for the tender ears of newborns and infants. It’s elevator music for the next generation whatever they might be collectively called.
There are 76 different Rockabye Baby albums; more than 1.8 million have been sold to date, including the songs of The Beatles, Pearl Jam, David Bowie, and Guns n Roses. The latest is a collection of Adele’s greatest hits, including “Rolling in the Deep.”
Can’t stand another round of “John Jacob Jingleheimer Smith”?
Try putting your newborn to sleep with “Fortunate Son” by Creedence Clearwater Revival.
And you haven’t lived until you’ve heard Aerosmith’s “Dude (Looks Like a Lady)” played, not with guitars or drums but mellotrons, vibraphones and bells.
Not a fan of bayou or Boston rock stars?
How about a little Taylor Swift melody, in which the usual pop instruments on “Shake It Off” are replaced by xylophones and bells?
LISA ROTH podcast excerpt: “He’s David to me. Never ‘Dave’; never ‘David Lee.’ ‘David Lee’ — that would be our mother calling him. He was a huge personality and a handful in the household growing up. When he became famous, it was exciting. They broke the mold after my brother. I have never encountered anyone like him in my life”
I haven’t lost my mind, folks. I’m talking about the growing catalogue of “Rockabye Baby” albums in which classic rock and modern pop anthems that mom and dad have loved for a lifetime have been adapted for their infants.
Even Tipper Gore might approve.
Who is Lisa Roth? Here’s a hint; her brother once replaced Howard Stern. No? Okay, here’s another: he’s the voice – and personality – of a little California band you may have heard of called Van Halen.
Key interview moments:
• 6:30 Lisa Roth, co-creator and creative director of Rockabye Baby Music, talks about the care that is put into converting pop, rock, metal and hip-hop tunes into soothing lullabies for babies;
• 13:50 Roth reveals that Aerosmith’s “Dude Looks Like a Lady” is one of her favorite conversions and discusses the evolution of baby music;
• 19:08 Ever wondered what it might be like to grow up with Van Halen lead singer David Lee Roth as your older brother?