Today’s Guest: Brad Phillips, a.k.a., Mr. Media Training and author of The Media Training Bible.
Mr. Media is recorded live before a studio audience of business, politics, sports and entertainment screw-ups who can’t help but insert both feet and at least one hand every time they open their mouths, thereby providing career insurance for guys like us… in the NEW new media capital of the world… St. Petersburg, Florida!
You can hire New York-based Phillips Media Relations and pay good money for help from Brad Phillips as you and your company negotiate the media through crises and triumphs.
But Phillips is so devoted to curing the world of foot-in-mouth disease that he gives away an awful lot of great ideas, information and instruction for free on his blog, Mr. Media Training.
And yes, that does sound a little like “Mr. Media,” but we couldn’t be more different. Mr. Media exists to exploit people; Phillips exists to protect them from journalists, podcasters and bloggers like me.
BRAD PHILLIPS podcast excerpt: “Almost every answer you give in a media interview should be a call to action: buy your book, sign your petition, whatever you are out there doing, trying to build awareness and recognition for, you should be doing something that leads the listener or viewer or reader to the results you want. On average, people are exposed to 3,000 marketing messages per day. If you don’t cut through that chatter with a direct call to action, you’re probably going to fail.”
The Mr. Media Training blog is new-car fresh every couple of days with topics such as:
• 10 Questions Every Author Should Be Ready To Answer
• 7 Things Billy Joel Teaches You About Public Speaking
• And The Ten Worst Video Media Disasters Of 2012
Phillips is always ready with an opinion and a quip on whatever goes wrong in a given day of celebrity and media newsmaker interviews.
Now he’s stepped up his game with a new book, The Media Training Bible: 101 Things You Absolutely Positively Need to Know Before Your Next Interview. It’s his website on steroids!