824 Guy Kawasaki shares secret of Enchantment! VIDEO INTERVIEW

Today’s Guest: Guy Kawasaki, entrepreneur, former Apple evangelist, author of Enchantment, Reality Check.


Part 1 of 2
Mr. Media is recorded live before a studio audience that thinks Guy Kawasaki is still being paid to be the chief evangelist for Apple when, in fact, he’s been doing it for free for years… in the new new media capitol of the world… St. Petersburg, Florida!

Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy Kawasaki

Order from Amazon.com by clicking the book cover above

I defy you to pick any page in a Guy Kawasaki book – any page at all – and not come away a little smarter, a little inspired, or at least a little entertained.

And that’s setting the bar pretty low; I found there was often too much of a takeaway when I read his last two books, Reality Check last year and his latest, Enchantment: The Art of Changing Hearts, Minds, and Actions.

GUY KAWASAKI audio excerpt: “I’m just a social media whore– what can I tell you? The important thing is that you give the illusion you’re working hard!” 

His wife might think he needs to take out the garbage or otherwise help out more around the house, but as a reader and a fan, I think Kawasaki does too much already. He’s making the rest of us look lazy based on his productivity. There are the books – ten and counting – the businesses, including Alltop.com – the keynote speaking engagements, the blog for American Express, and his founding partnership in Garage Technology Ventures.

He still speaks so highly of Apple – where he rose to fame as its chief evangelist more than 24 years ago – that many people think he’s still on the payroll. (And he’s not doing much to dissuade them by having Apple co-founder Steve Wozniak quoted on the front cover saying, “Read this book to create a company as enchanting as Apple.”)

In Enchantment, Kawasaki dissects enchantment like a high school student would a frog, making it clear that a concept that may seem ephemeral to some is actually quite easily studied, learned and duplicated.

You just need the desire to start.

Guy Kawasaki WebsiteBlogTwitterFacebookAlltopGarage Technology VenturesWikipediaOrder Enchantment from Amazon.com

LISTEN! Guy Kawasaki’s first visit to Mr. Media was this 2009 podcast interview!


Part 2 of 2

Kicking Through the Ashes by Ritch Shydner, Mr. Media Interviews

Kicking Through the Ashes: My Life As A Stand-up in the 1980s Comedy Boom by Ritch Shydner. Order your copy today by clicking on the book cover above!


The Party AuthorityThe Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!


About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 16 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).