Jonah Keri squeezes The Extra 2% from Tampa Bay Rays! VIDEO INTERVIEW

Mr. Media is recorded live before a studio audience of baseball fans who secretly wish Joe Maddon was their team’s manager … in the new new media capitol of the world… St. Petersburg, Florida!

Part 1 of 3

The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First, Jonah Keri

Order from by clicking the book above!

[amazon_link id=”0345517652” target=”_blank” container=”” container_class=”” ][/amazon_link]I was a little nervous about the publication of Jonah Keri’s new book, The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First.

Why? Because up until today, the book most often associated with the former Tampa Bay Devil Rays was my own first book, Stadium For Rent: Tampa Bay’s Quest for Major League Baseball. It was published in 1993.

Going forward, I think Keri’s book will be the one that captures the renamed Tampa Bay Rays franchise and will be remembered for the recognition it brought to the business – and baseball — management philosophy developed by Stuart Sternberg, Matt Silverman and Andrew Friedman.

JONAH KERI podcast excerpt: “Tropicana Field is, charitably, a dump. It has fewer people within a 30-minute drive of any other stadium in baseball. It’s a big problem. And the economy is not great in Missouri or Pennsylvania, but I think it’s better than it is in the Tampa Bay area.”

You can LISTEN to this interview with JONAH KERI, author of THE EXTRA 2%, by clicking the audio player above!

The Extra 2% is this year’s version of Moneyball, the book about how the Oakland A’s made more from less. It’s a book with a real story, a beginning, middle and end, heroes and goats, and a pretty happy conclusion for any baseball fan but us Rays fans in particular.

I hearby cede the title of author of best book about the Tampa Bay baseball franchise to Jonah Keri.

Read excerpts:

GQ: “The Smartest Team in Baseball is… The Tampa Bay Rays?”

DEADSPIN:The Devil In Tampa: Remembering The Penny-Pinching, Snack-Policing, Nut-Cutting Days Of Vince Naimoli” “How the Rays Whiffed on Albert Pujols”

Jonah Keri WebsiteTwitterThe Extra 2% WebsiteOrder The Extra 2% from

Part 2 of 3

Part 3 of 3

Stadium For Rent by Bob Andelman, Tropicana Field, Tampa Bay Rays

Order ‘Stadium For Rent: Tampa Bay’s Quest for Major League Baseball’ by Bob Andelman, now available in an expanded, updated and illustrated 456-page special edition, available from by clicking on the book cover above!

&o=1&p=12&l=ur1& &f=ifr” width=”300″

The Party AuthorityThe Party Authority in New Jersey, Pennsylvania, Delaware and Maryland!


About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 16 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).