Threadless? Jake Nickell and cast of millions will fit you! PODCAST INTERVIEW

 

Threadless Art
Threadless Art
Threadless: Ten Years of T-shirts from the World's Most Inspiring Online Design Community by Jake Nickell
Order ‘Threadless: Ten Years of T-shirts from the World’s Most Inspiring Online Design Community’ by Jake Nickell, available from Amazon.com by clicking on the book cover above!

Is this any way to run a business?

Threadless.com, the little T-shirt company that could, gambles every day that good kharma will deliver brilliant designs into its hands and that consumers will buy them.

Incredibly, it’s a winning bet.

Threadless was launched when co-founder Jake Nickell won an online t-shirt design competition in 2000. He thought it was so much fun that he started his own contest and a company grew from it.

JAKE NICKELL podcast excerpt: “We come up with six to nine new designs every week. We would much rather print a new design than reprint an old one. We’re all about change.”

Threadless Art
Threadless Art

The Boulder, Colorado-based company now boasts a “community” of more than 1-million supporters who have purchased more than 4 million t-shirts. To celebrate its first 10 years, Nickell has even written a photo-packed book titled… wait for it… Threadless. Besides telling a business story, its packed with hundreds of photos of attractive women — okay, and there are some guys, too — modeling the company’s products.

Threadless WebsiteFacebookTwitterFlickr Order Threadless (book) from Amazon.com


Will Eisner: A Spirited Life by Bob Andelman, Mr. Media Interviews
Order Will Eisner: A Spirited Life (2nd Edition) by Bob Andelman, available from Amazon.com by clicking on the book cover above!

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