[amazon_link id=”0810996103″ target=”_blank” container=”” container_class=”” ][/amazon_link]Is this any way to run a business?
Threadless.com, the little T-shirt company that could, gambles every day that good kharma will deliver brilliant designs into its hands and that consumers will buy them.
Incredibly, it’s a winning bet.
Threadless was launched when co-founder Jake Nickell won an online t-shirt design competition in 2000. He thought it was so much fun that he started his own contest and a company grew from it.
JAKE NICKELL podcast excerpt: “We come up with six to nine new designs every week. We would much rather print a new design than reprint an old one. We’re all about change.”
You can LISTEN to this interview with JAKE NICKELL, founder of THREADLESS.com, by clicking the audio player above!
The Boulder, Colorado-based company now boasts a “community” of more than 1-million supporters who have purchased more than 4 million t-shirts. To celebrate its first 10 years, Nickell has even written a photo-packed book titled… wait for it… Threadless. Besides telling a business story, its packed with hundreds of photos of attractive women — okay, and there are some guys, too — modeling the company’s products.