2009: Who would have ever guessed that the art of the deal–the essence of how business gets done in America–would make compelling television?
If you don’t like the genre of reality business competition on TV, blame Mark Burnett, the creator of Survivor and The Apprentice.
If you like these shows, give some credit to Donald Trump, who brought the force—and cult—of his personality to The Apprentice and made America care about the craft and underhanded nature of some business leaders.
And don’t forget the late Billy Mays, and his partner Sully Sullivan, who starred in Pitchmen.
But now it is Daymond John’s turn. He’s one of the hugely successful business leaders putting chum in ABC’s Shark Tank, which airs its season finale on Tuesday, October 20 at 8 p.m.
DAYMOND JOHN podcast excerpt: “It’s win Daymond John’s money and time. I’m not going to just throw money at the deal. I’m going to help the entrepreneur… I’ve made about five deals (on Shark Tank). So far, on the line, (I’ve invested) up to $700,000.”
Daymond John made his fortune as the entrepreneur who founded the FUBU apparel label. If you haven’t worn his stylin’ clothes, you either know someone who does or you’ve them on someone, somewhere. I know what FUBAR stands for, but what does FUBU mean? I’m going to have to ask.
John is also the author of a book, Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle.