Herb Sorensen, INSIDE THE MIND OF THE SHOPPER retail expert, author: Mr. Media Radio Interview

The retail business in America is sick. The economy has taken a toll on our traditional buying habits and the industry is looking for a cure.

Meet Dr. Herb Sorensen.

He is the CEO and president of TNS Sorensen, a consulting firm that specializes in observing and measuring shoppers’ behavior within the walls of a store. He is the author of an incredibly detailed new book, Inside the Mind of the Shopper: The Science of Retailing, which breaks down what shoppers are thinking in large part based on their eye movements while shopping.

If you’re a professional within the retail industry, I think you’ll find Sorensen’s observations of great use. And if you’re a shopper, you may gain some great insight about the way successful retailers market their wares to you.

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You can LISTEN to this interview with INSIDE THE MIND OF THE SHOPPER author and retail expert HERB SORENSEN by clicking the BlogTalkRadio.com audio player above!

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About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 16 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).