Never let a good brand die.
That seems to be the marching order given to Brent Poer, general manager of TheWB.com, the web video site launching on Wednesday, August 27.
The WB, as you will recall, began in January 1995, and was the short-lived network home of many pop culture TV icons including Seventh Heaven, Steve Harvey, Jamie Foxx, Buffy the Vampire Slayer, Dawson’s Creek, Felicity, Charmed, Gilmour Girls and Smallville. It ended its short but lively tenure in a merger with the UPN network a few years ago, forming The CW.
I can’t think of a single CW show I’ve watched more than once with the possible exception of Smallville. But UPN and The WB, I always thought, owned distinctive identities.
And now my guest, Brent Poer, is posed to bring The WB back from the dead.