Brent Poer, TheWB.com video web site GM! PODCAST INTERVIEW

Never let a good brand die.

That seems to be the marching order given to Brent Poer, general manager of TheWB.com, the web video site launching on Wednesday, August 27.

The WB, as you will recall, began in January 1995, and was the short-lived network home of many pop culture TV icons including Seventh Heaven, Steve Harvey, Jamie Foxx, Buffy the Vampire Slayer, Dawson’s Creek, Felicity, Charmed, Gilmour Girls and Smallville. It ended its short but lively tenure in a merger with the UPN network a few years ago, forming The CW.

I can’t think of a single CW show I’ve watched more than once with the possible exception of Smallville. But UPN and The WB, I always thought, owned distinctive identities.

And now my guest, Brent Poer, is posed to bring The WB back from the dead.


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About Mr. Media® Interviews-Bob Andelman

Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 15 books, including The Wawa Way with Howard Stoeckel, Building Atlanta with Herman J. Russell, Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman's Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).