Anat Baron, BEER WARS documentary filmmaker: Mr. Media Radio Interview

This should be an interesting show. We have a guest who is allergic to beer and a host who never touches the stuff.

Naturally, the subject is… beer!

Anat Baron is the director of a new documentary called Beer Wars. Now available for sale on DVD, it’s not a movie about rival frat houses—on second thought, maybe it is. Baron presents a sometimes tongue-in-cheek study have how the big three brewing companies—Anheuser-Busch, Coors and Miller—will stop at nothing to gobble up shelf space in your neighborhood convenience, grocery or liquor study and kick the little guys to the curb.

Sprinkled throughout the film are familiar pop culture touchstones from old beer commercials to industrial films and even a word about competition from an imaginary beer, Duff.

AUDIO EXCERPT: "I was really interested by new consumers who are similar to those going to farmers markets, eating local foods, supporting small companies over large companies. People who are saying, 'Yes, I can buy chocolate from Hershey, but there is a guy down the street making it, too, and I want to support him.'"

Baron, as I mentioned, is allergic to beer, but that didn’t stop her from becoming general manager of mike’s hard lemonade, where she took the company from nowhere to $200 million in sales.


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You can LISTEN to this interview with ANAT BARON, documentary filmmaker of BEER WARS, by clicking the BlogTalkRadio.com audio player above!

Copyright 2009 Bob Andelman. Click here for copyright permissions!

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Anita O'Day: The Life of a Jazz Singer, documentary filmmakers: Mr. Media Interview

What makes a documentary film appealing to you?

For me, it's either a subject in which I'm already invested, of course, or one in which I'm just curious enough to give it a try.

Well, I didn't know much about Anita O'Day, the jazz singer whom Robbie Cavolina and Ian McCrudden have immortalized in their new film, Anita O'Day: The Life of a Jazz Singer. It would have been just as easy to take a pass on this, but I'm glad I didn't.

O'Day, whose voice could be both lilting and rusty - and I mean that in a good way - was gifted with a phenomenal instrument. And she lived a crazy life, falling into serious heroin abuse for nearly 15 years. Hers is a story natural to documentary filmmaking and I encourage you to check it out.

You can LISTEN to this Mr. Media interview with ROBBIE CAVOLINA and IAN McCRUDDEN by clicking the BlogTalkRadio.com audio player below!

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Copyright 2008 Bob Andelman. Click here for copyright permissions!