Brian Solis and Deirdre Breakenridge, PUTTING THE PUBLIC BACK IN PUBLIC RELATIONS co-author: Mr. Media Audio Interview

Brian Solis, image by Thomas Hawk via Flickr

I have a lot of respect for the practitioners of public relations services. Publicists are responsible for many of the interviews you hear on Mr. Media; they’re either pitching their clients to me or I go to them seeking their clients.

And in this show’s third year, I feel like every day I’m either getting schooled in PR 2.0—the web iteration of public relations—or getting spanked by it.

So I’m feeding a personal curiosity by inviting today’s guests, Brian Solis and Deirdre Breakenridge.

Together, they are the co-authors of a new book, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.

Separately, Solis is the principle behind FutureWorks, a PR and New Media agency in Silicon Valley. And Breakenridge is president of PFS Marketwyse, a New Jersey-based marketing communications agency.

You can LISTEN to this interview with public relations experts BRIAN SOLIS and DEIRDRE BREAKENRIDGE, co-authors of the book PUTTING THE PUBLIC BACK IN PUBLIC RELATIONS, by clicking the BlogTalkRadio.com audio player above!

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