Wednesday, November 19, 2008

Movie Director, Producer, Documentary Filmmaker and Screenwriter Index to Mr. Media

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The
Mr. Media
Interviews

By Bob Andelman


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MOVIE DIRECTOR, PRODUCER,
DOCUMENTARY FILMMAKER,
and SCREENWRITERS INTERVIEWS

Dave Gibbons
artist, co-creator, “Watchmen”


Michael Uslan
The Dark Knight, Will Eisner’s The Spirit, Batman, Batman Returns, Batman Forever, Batman and Robin, Batman Begins, Catwoman, Constantine, National Treasure, Swamp Thing, Shazam!, The Shadow, Constantine


Deborah Del Prete
Will Eisner’s The Spirit


Steven Paul Leiva
animated film producer, “The Spirit”


Jim & Maureen Tusty


David Spaltro
indie film writer, director, “…Around”


Gary Scott Thompson
“Knight Rider,” “Las Vegas” show runner, executive producer; The Fast and The Furious, 2 Fast 2 Furious, Hollow Men, Split Second screenwriter


Jeremy Redleaf
“Juneau” Sarah Palin parody


Kyle Schickner
Steam


Paul Hertzberg
CineTel Films


Robbie Cavolina, and Ian McCrudden
Anita O’Day: The Life of a Jazz Singer


Norman Pardo
O.J. Simpson friend, publicist, documentarian


George Motz
Hamburger America


Scott Miles
Little Chicago, Remember the Titans, October Sky, Star Trek Voyager

Chuck Workman and Stephen J. Kern
In Search of Kennedy, Superstar: The Life and Times of Andy Warhol, The Source


Richard Brody
Everything Is Cinema: The Working Life of Jean-Luc Godard


Katy Chevigny
Election Day, Deadline, Arctic Son, Arts Engine, Media That Matters Film Festival


Bob Balaban
Bernard and Doris


David Sington
In the Shadow of the Moon


Bret Carr
RevoLOUtion


Alex Ferrari
Broken


Jules Feiffer
”Feiffer,” Popeye, Carnal Knowledge, The Man in the Ceiling


David Sterritt
author, “The B List”






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Friday, April 25, 2008

Paula Garces, HAROLD and KUMAR: ESCAPE FROM GUANTANAMO BAY, actress. Mr. Media Audio Interview

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Paula Garces’ lovely features may be familiar to you if you saw such movies as Harold and Kumar Go to White Castle, Clockstoppers, or Man of the House with Tommy Lee Jones. She also flirted with Meadow’s boyfriend on “The Sopranos” and has guest-starred on “CSI: Miami.” She was also promoted to series regular for the upcoming fifth and final season of “The Shield.”

In April, she’ll be in a Harold and Kumar sequel, Escape from Guantanamo Bay. I’m laughing just thinking about that.

Today I’ve invited Paula on the show to talk about her current project in which she voices the lead character in Red Princess Blues: Animated. We’ll also be joined momentarily by the film’s producer, Alex Ferrari of Numb Robot Studios.

Click the BlogTalkRadio.com audio player below to LISTEN to this interview!
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Wednesday, January 30, 2008

Paula Garces, "Red Princess Blues" and "Harold & Kumar: Escape From Guantanamo Bay" actress: Mr. Media Interview, Part 1

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Paula Garces’ lovely features may be familiar to you if you saw such movies as Harold and Kumar Go to White Castle, Clockstoppers, or Man of the House with Tommy Lee Jones. She also flirted with Meadow’s boyfriend on “The Sopranos” and has guest-starred on “CSI:Miami.” She was also promoted to series regular for the upcoming fifth and final season of “The Shield.”

In April, she’ll be in a Harold and Kumar sequel, Escape from Guantanamo Bay. I’m laughing just thinking about that.

Today I’ve invited Paula on the show to talk about her current project in which she voices the lead character in Red Princess Blues: Animated. We’ll also be joined momentarily by the film’s producer, Alex Ferrari of Numb Robot Studios.

Click the BlogTalkRadio.com audio player below to LISTEN to this interview!

Click to open separate window



BOB ANDELMAN/Mr. MEDIA: Paula, what is a beautiful young woman like yourself doing out of sight in an animated film? I can already hear a thousand fan boys crying.

PAULA GARCES: I appreciate that “lovely” comment. I was just really drawn in and really attracted to the character of “Red Princess,” and I just wanted an opportunity to sort of work on the voice-over side of production.


Apple iTunes


ANDELMAN: Have you done any of that before?

GARCES: I’ve never done any voiceover and always talked to other friends, actors and actresses, that have done it before, and they’ve always had great experiences and have always told me about it and how relieving it is not to think about the way you look or any of those things that you have to think about when you’re doing a live-action piece. When you’re doing voiceovers, it’s all just creativity, and it all has to do with your voice, so it’s great. It’s a relief, actually. It’s really nice.

ANDELMAN: I think I read recently where Mike Myers was talking about doing all these Shrek movies, and someone said to him, “Do you really show up in pajamas without a shave and having not showered?”

GARCES: I could totally see him doing that although I didn’t show up in my pajamas for Red Princess. I didn’t think about it. That would’ve been more comfortable.

ANDELMAN: How did you get involved with my friend Alex?

GARCES: Alex and I met at a workshop called NALIP. It’s a workshop that’s held in Tucson, Arizona, for writers, directors, and producers who sort of want to work out their coming projects and have an opportunity to work with working actors and sort of actually film one or two scenes of their script. And we worked together about a year and a half ago. He invited me to be his lead actress in one of his other projects, and we loved working together. I guess he got enough nerve to show me Red Princess Blues, the short story. I read it, I loved it, got back to him, and then he presented me with some lovely artwork done by Dan that was just really inspiring and creative artwork that had to do with the live-action film that we’re planning to do. And I just loved it. Then I guess they got together and wanted to do an animated prequel to the live-action film, and I just thought “How creative! And what a great tool to sort of try and market and get this film up and going.” The animated short film just came out so beautiful that I’m really inspired and have a lot to work with as a producer as well.

ANDELMAN: I want to tell folks who are listening. You can check out the prequel. It’s just a short bit of animation at redprincessblues.com. Were you much of an anime fan or even an animation fan before you got into this?

GARCES: I love animation. I love cartoons and animated films. I’ve always liked them, films like Shrek and Finding Nemo and things of that sort. And I just got turned on to Adult Swim at Cartoon Network. I have been a fan of “South Park” for a long time so I’ve always liked that sort of thing, but I was not very educated on anime and how hard it was and how protected the art form really was. When I saw Dan’s work, I was really inspired and really saw how talented he was so I immediately wanted to do something like it.






ANDELMAN: You referred to Dan. That would be Dan Cregan, the director, I’m assuming.

GARCES: Yes.

ANDELMAN: Why don’t we bring in the film’s producer, Alex Ferrari? Alex is no stranger to Mr. Media regulars. I did a program with Alex about his last demonstration film, Broken, which I still think is an amazing piece of work for such a short film. Alex, welcome back to Mr. Media.

ALEX FERRARI: Thank you for having me back, sir.

ANDELMAN: Glad to have you here today. Obviously, you know Paula.

FERRARI: Yes, we’re familiar with each other. Hi, Paula.

ANDELMAN: Alex, what can you tell folks about doing an animated prequel -- or introduction -- to what is intended to be a live-action film? This is a little different process, I think, both, well, not so much for you but probably for Paula and other people. Tell us a little bit about how this came about.

FERRARI: Well, basically, I had written a feature film called Red Princess Blues a while back, and my creative director, Dan, for my company came to me and asked me he’s like look, I really wouldn’t mind your help doing an animated movie over the summer cause he had some time off, and he wanted to kind of spread his wings a little bit and do an anime. At that point, a little light bulb came up, and I said, “Would you like to do a prequel to Red Princess Blues?” And he’s like, “Why not? That’d be great.” And it was born from there about six months ago. We started in June, and we finished the first week of December. And Dan worked his little butt off. He came to me with 35 shots, and then I told him no, we need more shots, and it ended up being about 85 shots because I didn’t only produce it, but I wrote it and edited it as well as kind of guided the process in regards to the vision of the film cause it is based on my feature film that we’re gonna be doing, hopefully, in the coming months.

Dan was wonderful. He’s such a talented artist, and I wanted to spotlight him as much as we can, and he’s been very instrumental in helping this movie get made and helping also getting Paula’s attention with his artwork as well as the story and the script. That’s the process we went down in. We were just kind of using the template that the Matrix boys used with Animatrix a few years back when they released I think it was nine Japanese anime shorts as a prequel to their second part, A Matrix Reloaded. And I thought that would be a good idea, and no one really in the indie world has done that before so it’s kind of a unique thing cause it’s very difficult to do. It’s not a 3D movie. It’s a hand-drawn, old school, 2D Japanese anime with some visual effects, wizardry here and there, but for the most part, it was Dan sitting down drawing hundreds and hundreds of images and animating them. I think that’s why a lot of people have been so receptive and been kind about the film.

ANDELMAN: How do you convince someone like Paula, who’s got some substantial credits, to do something like this? I’ll ask Alex, and then Paula, you can refute whatever he says.

GARCES: Okay.

FERRARI: First of all, you slip a Mickey in their drink. Secondly…No, you know what, when I was given the opportunity to work at the Latinos Producers Academy for NALIP, and they asked me, “Who do you want to work with on your scene?” I’d already thought of Paula and was writing the part for Paula for Red Princess Blues so I took the opportunity to cast her in the scene that I was doing and also wanted her to see how she would do in that scene, but my intentions were really…It was a set-up. I ambushed her. I was able to work with her on this project, and I literally had a movie poster drawn up. Dan drew up a wonderfully beautiful movie poster with her as the lead character in it. We used her face. In rehearsal one day, I just said “Hey, I wrote something for you with you in mind,” and that always gets an actress’ attention. I think so. Paula might refute that. I’m not sure, but I think it’s flattering when you say, “I wrote something for you.” And then if that wasn’t enough, then I slammed oh, and here’s your movie poster.

GARCES: Actresses don’t like any pictures of themselves at all (laughs) because, really, most actresses hate seeing themselves on posters.

FERRARI: Right. With their names in big, bold letters, and then on top of that, it was a hand-drawn poster as well. So I think, at the end of the day, all the smoke and mirrors that I kind of pulled out with the poster and stuff, it wouldn’t have worked unless she really was drawn to the material. So, at the end of the day, it is the material, but sometimes when you’re someone like me coming out of Florida and not living in L.A. or New York, you gotta kind of razzle and dazzle a little bit. And apparently, she’s fallen for it so far.

GARCES: The bottom line is Alex is a very talented director. I got to see him how he would work on a set firsthand cause we did do two scenes together, and he was very talented, had a lot of cool things to say that inspired me in both those scenes and for this project. And then Dan’s artwork was extremely beautiful -- not cause I was in the poster (laughs), but it was just very well-done, and he had shown me some other artwork that would inspire the film and sort of give me an idea of what the film’s mood would be. At the end of the day, the short story was really well-written and very beautiful, and the character of Red Princess … I just was drawn to her and knew that it was gonna be a challenge for me, but it would be a challenge that I would love to take on. And that’s why I’m passionate about this piece.

ANDELMAN: Paula, why don’t you tell folks a little bit about the short anime that they can see at redprincessblues.com?

GARCES: I’m sorry. Can you repeat that?

ANDELMAN: Yeah, I’m sorry. Can you describe a little bit about the prequel, the animated section, that people can see online, what this little bit of story is about?

GARCES: It’s basically about a young girl who finds herself in a situation where she has to rise up from it. I don’t want to give the story away, but she’s basically sort of an orphan and is being taken by this caretaker who’s not very friendly, and they’ll know what I’m talking about when they see the short story. And it’s basically her discovering some talents that she has and discovering that she has to go on this path whether or not she wants to or not. She doesn’t know yet, but she knows that she definitely has to take control and go on this path to find out more about her past so that she can have a future. It’s just really well done. It’s very beautiful. There’s a lot of mood to it. It just creates a very whimsical sort of Wizard of Oz but in a sort of new way type of feel to it. I just love it. I like that you can sort of sense the action that’s going to come from that, and you can sense that the story is going to be a very true story, a very realistic character with some very extraordinary powers. It’s just done in a really creative, very beautiful way, and hopefully, people will enjoy it.

ANDELMAN: Alex, I want to make sure that I explain it well, or if I don’t, you do. You have this short animation that’s sort of the prequel, the introduction, to Red Princess Blues, but the movie itself that you’re planning to make is not animated.

GARCES: No.

ANDELMAN: It’s live-action, right?

FERRARI: Correct. Correct. I found that’s confused a few people cause it is a new concept of introducing a live-action movie with anime. Batman is going to be doing it this summer. They’re going to be releasing six animated shorts as a prequel to the feature, and The Matrix kind of really was the first one to do that with the Animatrix. And then a few other major studios or major projects have followed that suit, but yeah, that’s basically it.

And by the way, to see it right now at redprincessblues.com, you can find out information about the short, but to actually watch the short, the full seven minute short, it’s exclusively available for the next thirty days only on latinoreview.com, which is a huge film website that is spotlighting us, and it’s only there for the next thirty days.












ANDELMAN: And so what’s the deal with a couple Latinos working in a Japanese format?

FERRARI: (Laughs) Well, Dan is not Latino. He’s not Japanese, either. That’s the other thing I think a lot of fan boys and people in the industry have really taken notice is because it’s a Japanese anime made by Americans but definitely has a Latino flavor to it. So it’s a Japanese anime with an American flavor that’s Latino dabbled on top of it. There’s never been a Latino-based Japanese anime so it’s a very new and unique take on a very old craft. And obviously, Dan’s American, and he’s just a big fan of Japanese anime, and we’ve been compared to a lot of the American animes like the “Spawn” series and “The Maxx” that was on MTV and even “Aeon Flux,” the original “Aeon Flux” cartoon, as well, which are all wonderful, and we’re very grateful for those comparisons. But, yeah, it’s kind of a unique thing having a few Latinos doing Japanese anime.

GARCES: What I like about it is that I think it’s very representative of what young people in this country are like today. No one that I know of, that I hang out with and friends of friends and friends and kids who I know, no one really sticks to just their own kind of their own thing. Everyone’s listening to each other’s cultures and influences and sort of making up new ideas and creative things. And that’s what I like about this that yeah, we are a couple of Latinos and a white boy who’s drawing Japanese anime, but it’s sort of what we’re not afraid to express what we are influenced by even if it’s not by our own certain culture at that given moment. I think the risk that we took is a good one. I think it’s a good one, and it sort of represents what young people are doing today, creative young people, which is not necessarily sticking to their own backgrounds but sort of taking things from their own backgrounds and other cultures and sort of mixing it up to do new things, new and creative things. That’s what I liked about it.

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© 2008 by Bob Andelman. All rights reserved.




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Monday, July 02, 2007

Alex Ferrari, "Broken" director: Mr. Media Radio Interview, Pt. 2

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ANDELMAN: Now, we’ve talked about marketing, and we’ve talked about producing a quality short at a low price, but tell folks what the movie is about, if they buy the DVD, kind of what the Evelyn Wood version of the plot is.

FERRARI: Basically, it’s about a girl who is kidnapped by a group of very colorful and violent people as well. They know who she is, but she has no idea who they are, and they are surprised that she doesn’t remember, and they keep trying to pry information out of her. There’s something inside of her that they want, but when she’s pushed too far, certain things happen, and it’s kind of left up to your imagination. The ending is very Hitchcockian, so it’s kind of left up to the audience member, is this whole thing real, is it not real, things like that. But that’s basically what the story is, and of course, there’s a lot of nice action, people die. It’s a good old-fashioned family film.

ANDELMAN: As you look back on the production and if you look at the DVD today, do you look at it and do you tear it apart and say, “Oh God, there’s a mistake”?

FERRARI: Oh, God, yes. Everybody does. Any artist does that. I’m sure Steven Spielberg goes back and says, “Oh, my God, look at that. God, it looks so fake!” Of course I do. I look at it now, and I’m a different director now. I’ve gotten two and a half years of experience under my belt, so I’ve done a lot more, and I would tell that story completely differently today than I would back then, but that is an expression of who I was as an artist back then.

ANDELMAN: And where are you with Broken? Are you still pursuing doing that as a feature?

FERRARI: We got calls from a lot of studios, and a lot of producers were interested, and unfortunately, the mistake we made was, we didn’t have a full-blown script ready when all this attention and heat came on us, so by the time we were ready with the script, it was a year later. We still had the connections into the thing, but we weren’t as hot as we were prior, so when they read the script, a lot of people loved the script, but unfortunately, we also made the mistake of writing a script that would easily cost $40 or $50 million.

ANDELMAN: Wow.

FERRARI: Yeah, just a big sci-fi extravaganza. A Matrix-style kind of film. I think our arrogance got a little bit ahead of us with that, and our egos kind of were writing checks we couldn’t cash, if you will. But you live, and you learn, but everyone loved the script and were very excited about it and wanted… any other projects I had to please bring it to them, things like that. So with the next project I came up with, I decided to write the script first, the feature script first, keep it on a budget that I know I could work with $2-3 million, which is a very small budget, and then be able to do a short or a demo of some sort and then do the same process that we did with Broken but this time having everything ready literally.











ANDELMAN: And so what are you doing today? Do you have other projects along this line?

FERRARI: Yeah. I just finished shooting a short film called Cyn, short for Cynthia, and it’s about a five-minute short film. We shot it on HD, and we did it for under $1,000, had a bunch of visual effects in it, a ridiculously over the top title sequence. That’s the way I preface it, because it’s so over the top. It’s like dropping a bomb to kill a cockroach. Over the top. And we’re just about done with it. We will hopefully be done with it this week, and then we are going to start sending it out for reviews and to the festivals and start the process again, and the Web site is alittlecyn.com. And that was a cut-down version of a short film for a feature I have called Red Princess Blues, which is a feature, a revenge thriller that I wrote with basically hot chicks and guns, good old-fashioned violence.

ANDELMAN: That’s never popular.

FERRARI: That’s never popular. I know, it’s tough. It’s that and the documentaries, I’m telling you, and the Jane Austen novels, but we are trying to keep it under $2-3 million and not a lot of visual effects. So I’m shooting the first ten minutes of that feature at the end of the summer to try to get excitement from the studios, again, to see if they can finance the film. So that’s where I’m going right now with that, and the Web site for that is redprincessblues.com.

ANDELMAN: Okay.

FERRARI: And I have a bunch of other stuff going on. I could go on for hours.

ANDELMAN: You must have a regular job.

FERRARI: Yes, my regular job is post-production. I own my own visual effects company called Numb Robot, which is at numbrobot.com, and we do visual effects for HD films and for high-end commercials and feature films in general of any budget, but we try to focus on indies, purely because we’re indie film makers ourselves, and a lot of indie film makers don’t have access to high-end visual effects or even title sequences or color correction or clean audio, something that will bring up production value on these things. So that’s where I do most of my work is in editorial, color correction, and visual effects, so that’s what pays the bills right now.











ANDELMAN: As someone who was a film student back in college, which was a long time ago, I know that there are a lot of people out there who just daydream about making a movie themselves. I just think it’s very cool that you put up the money, you put in the time and the energy, and you got this done. And obviously, you are doing it with friends, I guess, and people that you either work with or you know.

FERRARI: Yeah, I’ve got a great crew of people. I’ve been building this kind of team for the last handful of years of people that I’ve met in the industry and people who believe in the projects that I’m doing and want to work and very talented people. All the people that work with me at Numb Robot, Dan Creegan, Sean Falcon, these guys were all really good artists that just didn’t have an opportunity or an outlet for their art, so I was able to give them a place where they could stretch and spread their wings a little bit and get some attention for the work that they did and just getting a group of people together who know what they’re doing and are high-end professionals, which is a key. As a director, I’m trying to build this little unit so where I could literally just, all I need is a little bit of cash, and we could turn it on and go, and that’s what I’ve been doing for the last handful of years. So with Numb Robot, I compare it to George Lucas’ Industrial Light & Magic, obviously not at that level but a place where a director can go and play with his ideas and do conceptual paintings and art and animatics and do all the other good stuff that we do and play. So it’s a beautiful thing to have as a film maker, and post is such a huge part of the filmmaking process, and a lot of times, since it’s at the end of the journey, a lot of times the money’s not there, or people forget about it…. oh, don’t worry about the color, don’t worry about the audio, and there you go, and then we’ve got a U2 movie all of a sudden.



© 2007 by Bob Andelman. All rights reserved.

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Wednesday, May 16, 2007

Alex Ferrari, "Broken" director: Mr. Media Interview, Pt. 1

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Two years ago, Alex Ferrari wrote and directed a short action/thriller film called Broken. It cost a mere $8,000, looks like a million bucks, and includes more than 100 visual effects shots.

The film was a "proof of concept" -- Ferrari and his associates and investors wanted to demonstrate what they are capable of producing if given a larger budget and greater resources.

I was skeptical of the short - until I watched it. It's pretty cool, especially considering its limitations. It's stylish and energetic and will leave you wanting more.


BOB ANDELMAN/Mr. MEDIA: Alex, what is Broken?

ALEX FERRARI: God, I’ve been asking myself that for the last two and a half years. Basically, Broken was a short that I conceived back in college about ten years ago and then brought into its incarnation now about three years, and I joined forces with my producer and writing partner for the film. His name is Jorge Rodriguez. We kind of went after a good, high-quality production value for a short film with a lot of visual effects, a lot of action, and a good story. We don’t see a lot of that in the indie film, specifically in the action genre. Most action independents are usually done very poorly, horrible stories, production quality is usually not that great, if they do have effects, they are really cheesy. So we set out to prove to Hollywood that you can make an independent film on a very low budget. We did it for under $8,000 and shot it on standard mini-DV 24 p videotape, essentially.

ANDELMAN: Let me stop you for a minute. How did you make a film of this quality for $8,000? Was it strictly because you did the mini-DV, or did you not pay anybody for anything? How do you do that?

FERRARI: Honestly, every crew member got paid, except for a couple interns, but all the main crew members, all the gaffers, the grip, the DPs, the first AD, all those people got paid. The people that didn’t get paid was myself, the producer, and then the visual effects people were all part of my company, Numb Robot, that did the visual effects on the film, so all that was obviously donated, all their time and efforts, and the music and the composer, Mark Roumelis, who did the music and the score and the sound design for the whole film. That was all donated. These are all professional relationships that I have made in my career, being in post-production for the last twelve years, so as far as the post is concerned, a lot of the elements were there already so they didn’t cost anything, because I had built my company around post. All the production people, all the actors, everyone got paid. Everyone got paid. All our costumes were custom made. It was a pretty big, elaborate project for a twenty-minute short.

ANDELMAN: Was the idea that this was a proof of concept for you as opposed to, we’re going to do this twenty minutes and then we are going to add on to this later, and this will be the movie?

FERRARI: No, it was more of a proof of concept. We never conceived the short to do anything in the final feature of Broken, which we had written. It was more to prove to investors, to industry people that we were able to create a high quality product on a very low budget. It was just something Robert Rodriguez had said for a long time: if you are able to put high quality product for a low budget, you’ll always work. So we were trying to put that to the test and see if we get the opportunity to do that.

ANDELMAN: It’s interesting, because you’ve done this short, and yet you’ve marketed almost like a feature. You have a DVD of the short that you sell on your Web site. The Web site is WhatisBroken.com. And what was interesting is, there are what, two, three hours of DVD extras?

FERRARI: Yeah, I mean, in all honesty, I’m ridiculous. I’ll be honest with you, I’m ridiculous in my mentality of how to market things. All the press and all the attention that Broken has gotten on the Web and through reviews, I mean, we’ve been reviewed over a hundred and fifty times around the world. We’ve gotten into over a hundred film festivals. We’ve been rejected from all the great ones, as well. So what I decided to do was I wanted to put together a DVD of how we made it and all these little tricks of the trade that… Before I made the short, I looked out there, and we looked for something on the market that would help us at our level. Robert Rodriguez makes great DVDs that show all these wonderful techniques, but unfortunately, he’s working with millions of dollars and very high equipment, so I wanted to look for something that was at our level at this point with the gear that we had, and there literally wasn’t anything, so I think there was a hole in the marketplace that needed, basically, some instruction on how to make a low budget action independent film, and we put together over three hours of special features, from pre-production all the way into how to market a short film, including six commentary tracks, the whole ball of wax, and we’ve sold over 5,000 units worldwide already in the last two years.



















ANDELMAN: It was really interesting, the DVD extras. I thought the film was really well done, and I enjoyed the film, but I actually enjoyed the extras as much because there’s the audio tracks of you talking about how you made the film and your philosophy and your thoughts on this, and there’s you talking about the importance of marketing, that a lot of people who do a small film, and for that matter, it could be someone who has a local band or something, they put it together, and then they think that the world is just going to beat a path to their door, but the reality is, you’ve gotta go out and market these things.

FERRARI: Absolutely.
I think half of the creative process is marketing. Fifty percent is to make the product, and the other 50% is how to get it out there into the world.
And unless you have the Weinsteins at your doorstep to distribute your film or Paramount or any of these other big shots, you’ve got to… We’re a small little group of people in South Florida, for God’s sakes, not the mecca of the independent film world or the film world in general, so I needed to make something out there, and as the director and producer and co-creator of the project, I took it upon myself to get the word out. I had some experience on the Web before, running a Web site, so I kind of applied that to this, and it was all a real big experiment. I didn’t know any of it was going to work.

Slowly, we started getting press, and people started calling us, and we started getting into festivals, and it just started to snowball, and it’s still snowballing almost two and a half years later. The project is still… I mean, I’m being interviewed right now by you about a project I did two years ago, so it still has legs, and it is still growing in its size. It’s the little short that could, if you will. And marketing is just one of the things that people don’t think about, and we treated it like a feature. We treated it like a feature all through pre-production and production. We had concept paintings, we had storyboards. Anybody looking at it would think it was a feature film. People that look at the trailer on our Web site, you have no idea how many distributors I have been contacted by think it’s a feature. And when I tell them, sorry, it’s a short, they are like, “Oh my God, I can’t believe that’s a short.”

ANDELMAN: I think it was an interesting story, and I think the festival was Sundance that you guys went to Sundance even though the film wasn’t even done and you weren’t trying to enter it. Tell me a little bit about that experience.

FERRARI: Yeah, we went to Sundance because Jorge, the producer, had been there the year before. I wasn’t able to make it that year, so when we were finishing the movie, we literally, I did a 36 hour straight audio final mix of the movie and got on a plane, like I literally got done at 6:00, went home, showered, changed, packed, and got on a plane to Sundance that same day, and then I got deathly ill while I was at Sundance. But we went there to get the word, opening up a laptop and going, here you go, you want to take a look at a movie we did? And started pounding the pavement and started like, hey, look, this is who we are. And we got a lot more attention than a lot of the films that were in the festival, and it’s guerilla marketing. That’s all it is, it’s guerilla marketing. It didn’t cost a lot, other than the trip there and to stay there and obviously those expenses, but we didn’t plaster the place with posters, we didn’t have anything like that, we just literally started talking to people, handing people our cards. We got a lot of connections and a lot of studio people, honestly, looking at us from that trip, before any of the press, before any of the attention had broken out. The Web site was barely done at that point, but the Web site was already done before we started shooting. All my new projects, the second I’m writing the script, I buy the URL, so that’s the way my mind works, unfortunately.

ANDELMAN: Again, you are aware of the marketing side of things.

FERRARI: You’ve got to be. If not, you’ll die, especially in a short. I haven’t done a feature yet, but I can imagine when I do my feature, I’m going to take this to the next level.

© 2007 by Bob Andelman. All Rights Reserved.





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