Mr. Media is recorded live before a studio audience of Facebook entrepreneurs who are all thumbs… in the new new media capitol of the world… St. Petersburg, Florida!
For individual users, Facebook – you know, that online website the movie The Social Network is about — is a place to look up everyone you’ve ever encounter from the time you were born until the moment you bought a pecan twistie at Panera Bread about 30 minutes ago.
And that is what makes Facebook a dream come true for marketers and brand manager who understand even a little about how social media works.
The Internet has always been the great equalizer between big business and small — your website’s home page is the same size as Wal-Mart’s, if you think about it — and Facebook is no different.
What sets the haves and have-nots apart is knowledge and technical skill.
To help us better understanding how to mine the commercial potential of Facebook, I’ve invited Dan Zarrella and Alison Zarrella – yup, they’re married — to talk with us about their new release, The Facebook Marketing Book.
Both come to us with solid online credentials. Dan is the social media scientist for HubSpot.com, a place you can go for all kinds of website analysis and assistance. Alison is an interactive copywriter and social media consultant.
ALISON ZARRELLA audio excerpt: “If you’re not on Facebook, it’s a real disconnect, especially for luring a younger audience.”
You can LISTEN to this interview with ALISON ZARRELLA and DAN ZARRELLA, co-authors of THE FACEBOOK MARKETING BOOK, by clicking the audio player above!